Since I’m reawakening my blog anyway, what the heck; I’ll rant a bit.
Mastadon has been blowing up lately about the respective owners of the Los Angeles Times and Washington Post stopping their editorial boards from endorsing vice president Kamala Harris for president. The Times was even gonna do a whole series leading up to it, called “The Case Against Trump,” no doubt explaining in detail why former president Donald Trump is senile and evil. But owner Patrick Soon-Shiong shut it down. Three editorial board members have quit in protest—editor Marial Garza, and writers Karin Klein and Robert Greene.
The Mastodon posts have largely been about how awful it is that these feckless billionares are interfering with free speech, and speculating the owners are probably doing it because they’re either Trump supporters, or expect him to win… and if he’s gonna go full fascist on everybody (and he can now that the Supreme Court has removed the guardrails), they wanna remain standing as he vengefully retaliates against all the media that previously opposed him.
I actually don’t think it’s that. I don’t think politics are the motivator so much as the money is. “Follow the money,” remember? And according to the money, editorial boards and political endorsements are bad for business. If your paper endorses Trump, it’s not the fear that Trump’s coming to getcha; it’s the fear Trump fans, and they are legion, will pull all their advertising.
Same with endorsing Trump: Harris fans will pull all their advertising. Same with endorsing a proposition which certain big businesses oppose: They’ll pull their advertising. Editorial opinions have a cost, and while the editorial boards might think that cost is totally worth it, ’cause free speech, the billionaire who actually owns the newspaper, who’s already agitated by the fact print media is a dying industry, might decide it’s way cheaper to keep all the advertisers… and get the editorial board to resign in protest, and that way he doesn’t have to pay ’em severance.
And if he happens to also be a Trump supporter, that’s just a bonus.