24 November 1998

Being thankful.


Originally published in Countryside Post, Issue 1.12.

The front-page quote is from Franklin Roosevelt’s Thanksgiving proclamation, in the year he moved it. Originally Abraham Lincoln, who proclaimed the first Thanksgiving Day in 1863, set it on the last Thursday in November. Roosevelt moved it to the fourth Thursday—a subtle change, but three years out of seven it means an extra week of Christmas shopping. Be glad it’s where it is, or the Xmas season would start after Halloween.

So what are you thankful for? Me, I’m thankful for a good past three months at Countryside Post. I’m thankful that many of you like it so far, and that you’re contributing—contributions have been downplayed in the news biz over the last 11 decades, and though it’s not a new idea, it’s not put into practice much. I’m also thankful that many of you are overcoming your shyness in order to send things in. Some people are way too critical of their writing ability. Don’t worry; it’s my job to make you sound good.

17 November 1998

Dealing with mail.


Originally published in Countryside Post, Issue 1.11.

Jill has been speculating all bloody week about who Yvonne Wright might be. Since Ms. Wright stuffed her letter in the Post’s mailbox and left, without the courtesy of including a number nor address, and since no one we know knows her, I’ve been referring to her as “Ms. Wright—if that is her real name.” It probably is.

Jill just wants to know how on earth we managed to tick her off so much. I don’t speculate on things like that. It’s a waste of time. I expect hate mail in the course of this job—there is always going to be someone you rub the wrong way, no matter how much you try to do everything right. If she had a legitimate concern, and presented it as constructive criticism, I would address the problem and see if I could solve it. But she had neither, so that’s that.

10 November 1998

Big dead animals.


Originally published in Countryside Post, Issue 1.10.

In this space I often mention the complaints Countryside Post gets, and I apologize for them. This week, I'm offering no apologies for something we ran. Young David Martin shot his first deer recently and proudly submitted a picture of it to the Post, and we ran it on page 5 last week.

Since then we've received five phone calls from people who, for various reasons, do not wish to see dead animals in their paper. I can understand where they're coming from; deer are cute and friendly and it's not nice to see one of God's creatures butchered like that. On the other hand, we've been running pictures of dismembered animals in our supermarket ads… but then again, deer have better publicity. Disney never made a cartoon about a baby cow.

News sometimes isn't pretty. Sometimes it's horrible. Take that horse some psychos set on fire the day before Halloween. We almost ran a photo of it. Why? Because it was news. Insane behavior, when it affects other people, is news. I prefer good news, but sometimes the public has to know bad stuff whether they like it or not.

03 November 1998

Slow growth issues.


Originally published in Countryside Post, Issue 1.9.

If this issue seems to have a lot of ads, it’s ’cause it does. As you know, the reason you get Countryside Post free is because advertising pays for everything.

That’s the way newspapers work. Even the ones who take subscriptions work that way—in their case, subscriptions just pay for the cost of circulation. In the Post’s case, we eat that cost. That’s partly because I believe that news is free and should remain so—if you’re gonna call news-reporting "a public service," it’s not public if you charge for it—and because if you circulate to everyone, you’re not so dependent on circulation figures that you have to resort to harebrained schemes to increase circulation. Nor do you have to appeal to "the nobility of journalism" or being "the voice of the community" in order to get customers. That’s a load of bull dooky anyway, and we all know it. Advertisers want numbers, and if we circulate to everyone, we got ’em.