
I grew up with the “cola wars”—the insistence that,
if you’re gonna have a cola, it must under all circumstances be a Coca-Cola. (Unless your brand was Pepsi, Tab, RC, or Dr. Pepper. Then that.)
Offering you an alternative cola was unacceptable: If your server said, “We don’t have Coke; how about a Pepsi?” you were to have anything but Pepsi. Pepsi, despite tasting largely the same, was foul, noxious swill. Only Coke would do.
One of my aunts collected Coca-Cola memorabilia, and I think she was even a shareholder in the company. Whenever we had family functions, she simply had to have Coke. (One of my other aunts for a time simply had to have coke—with the lowercase c. But that’s another story for another time.)
The cola wars were of course invented by the cola companies. As is any brand-name loyalty campaign. For most of us it makes absolutely
no difference whether you buy a Chevy or a Ford, an Apple or a Dell, coffee from Starbucks or from Peet’s, raisin bran manufactured by Kellogg or Post. Same with cola. Nut-flavored fizzy water largely tastes the same, and though I admit a preference for Dr. Pepper, I have no trouble with Coke or Pepsi instead. (I would still prefer an iced coffee if available.) But if you’ve been properly brainwashed by the cola companies, give someone a Pepsi instead of a Coke, and they’ll slit your face. Or, more commonly, angrily react, then lower your tip.